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There’s a new buyer of infrastructure and storage technology today—and it’s not necessarily the IT department.

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Analyst Content The Shift in Information Technology Solution Buying - An IDC InfoBrief
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Analyst Content The Shift in Information Technology Solution Buying - An IDC InfoBrief
The Shift in Information Technology Solution Buying - An IDC InfoBrief
The Shift in Information Technology Solution Buying: What It Means to IT and Line of Business (LOB)

The shift in technology buying power represents a rapid evolution of technology from a business enabler to an integral component of business operations. This requires IT to switch gears and recommend solutions based on business need, irrespective of internal IT capabilities. On the other side, business buyers need to work closely with IT, particularly around the business impact of when, how and where data is stored.

Here's what you need to know about the new technology buyer and the buying mentality:
  • They are CEOs, BU and Functional Leaders, LOB Managers, or Process Owners
  • Business budgets in most developed economies fund 55% of all IT spending
  • The focus is on business outcomes – top-line/bottom-line, revenue, productivity, and ROI

"Business-funded technology is on the rise for several reasons. Functional areas are feeling more tech savvy, and therefore more comfortable driving their own technology projects. Selecting an infrastructure architecture that fits within the LOB's application requirements is mandatory." – IDC Analyst

Learn how IT can work more effectively with business-funded initiatives and read about best practices in this evolving paradigm. Download this informative, comprehensive IDC Info Brief today.
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