New Hitachi All-Flash Array Provides Industry's Best Density, Performance And Efficiency

Hitachi Delivers On Its Vision Of Flash For All Applications With Hitachi Flash Storage

SANTA CLARA, CA – January 19, 2016 — The emerging wave of next generation applications require that data centers be incredibly responsive, agile, accessible and automated. The only way to keep up with business needs is to adopt a software-defined approach to infrastructure accelerated by flash technology. In order to help its customers reach that goal, Hitachi Data Systems (HDS) today announced the newest addition to its flash portfolio, the Hitachi Flash Storage (HFS) A series family of all-flash arrays.

The Hitachi Flash Storage A series packs a powerful punch with industry-leading total cost of ownership (TCO), unmatched capacity density, dependable performance and efficient power in a small footprint. The simplified appliance package is easy to deploy and includes data optimization technologies, making it ideal for quickly boosting performance in multiple environments for fast business insights and services delivery. System performance can be efficiently shared between multiple applications through quality of service (QoS) software. HFS A is the ideal platform for customers who want unprecedented performance and TCO in all-flash arrays

Advanced Data Efficiency Services
Hitachi Flash Storage A series systems include a full suite of user-selectable data services that enable the right levels of capacity efficiency, data protection and predictable performance for a variety of workloads. Advanced features and selectable data services include inline data deduplication and compression, thin provisioning, snapshots, replication and data encryption. Customers now have the power to choose between turning on or off the inline data deduplication or compression based on application requirements for the right mix between performance and efficiency.

Customers can realize an average of 5:1 more effective capacity and optimize data reduction rates with performance through optional deduplication tuning. They can also save even more space by allocating capacity on demand with thin provisioning technology.

HFS A Solution at Glance
Available in three models, HFS A series includes a pair of high-performance controllers and up to 60 SSDs in a single 2U-high tray. With up to 384TB of effective capacity and 1 million IOPS, customers can easily and quickly consolidate multiple applications to reduce data center footprint while alleviating management headaches. The HFS A series is ideal for customers seeking optimized solutions for a particular set of use cases like virtual desktop, virtual server real-time analytics and database environments.

Hitachi Flash Storage A series arrays also provide data protection in a number of ways. Customers can protect data with copy-on-write snapshots per logical volume and full clones of logical volumes can also be created and copied for redundancy.

Finally, QoS controls can be set for maximum IOPS and bandwidth consumption per logical volume to enable consistent application performance.

Integrated Flash Solutions for Every Use Case
Hitachi Flash Storage A series is Hitachi's latest entry in its flash portfolio, which delivers flash solutions for multiple use case. The Hitachi Flash Storage A series joins the recently announced all-flash Hitachi Virtual Storage Platform (VSP) F series and enhanced models of the hybrid Hitachi VSP G series in the Hitachi flash storage portfolio, enabling Hitachi to provide the right solution for the widest variety of customer applications.

A flash technology leader, Hitachi has invested heavily in next-generation flash research and development for over 15 years and has delivered industry innovation worldwide through more than 350 flash-related patents, more than any other vendor in the industry. These patents make our offer unique, helping to deliver the highest efficiency, reliability, capabilities and quality in the flash market. As one of the leading suppliers of enterprise flash in the industry, Hitachi has been meeting customer demand for flash technology since 2008, having shipped more than 250PB of total flash capacity and supporting the world's largest all-flash deployments for critical business applications.

Supporting Quotes:
"Hitachi has delivered a full portfolio of optimized flash solutions bound together by a software-defined approach to storage infrastructure. This gives customers the ability to optimize solutions for a particular set of use cases while getting the power and efficiencies of common management, workflows and policies across their infrastructure," said Miklos Sandorfi, vice president, Infrastructure Platforms, Solutions and Cloud, Hitachi Data Systems.

"In this fast-paced marketplace, businesses can't afford disruption or loss of any competitive advantage. So, they turn to Hitachi, an industry leader with proven IT innovations. Now, customers have one more reason to consider Hitachi Data Systems: Hitachi Flash Storage," said Gérard Lüchinger, chief technology officer, UMB AG.

"Time and time again, Hitachi is proven to be an innovator of high-quality, high-value solutions. As a longtime partner, I can tell you that both the company and its portfolio of solutions and services are exceptional. It's a great time to be an HDS partner and customer," said Miriam Murphy, senior vice president, North Region, EMEA, Avnet Technology Solutions.

"Customers looking to solve for the growing pressure points around cost, operational performance, and response times will be amazed by Hitachi Flash Storage. Unequivocally, it delivers the most effective cost per gigabyte with the highest efficiency, fast response times and high performance,," said Mark Poon, managing director, ICON Business Systems Ltd.

"With best-in-class density, capacity, and efficiency as well as selectable data deduplication and compression, thin provisioning and quality-of-service controls, the new Hitachi Flash Storage solutions will change the face of flash storage for many organizations. This is a game changer," said Christine Zagielski, senior vice president, Sales & Marketing, Lumenate.

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About Hitachi Data Systems
Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., builds information management and Social Innovation solutions that help businesses succeed and societies be safer, healthier and smarter. We focus on big data that offers real value – what we call the Internet of Things that matter. Our IT infrastructure, analytics, content and cloud solutions and services drive strategic management and analysis of the world's data. Only Hitachi Data Systems integrates the best information technology and operational technology from across the Hitachi family of companies to deliver the exceptional insight that business and society need to transform and thrive. Visit us at https://www.hds.com.

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society's challenges with our talented team and proven experience in global markets. The company's consolidated revenues for fiscal 2014 (ended March 31, 2015) totaled 9,761 billion yen ($81.3 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes power & infrastructure systems, information & telecommunication systems, construction machinery, high functional materials & components, automotive systems, healthcare and others. For more information, please visit the company's website at http://www.hitachi.com.

Contact:
Kevin Komiega
Hitachi Data Systems
978-834-6898
kevin.komiega@hds.com