Hitachi Data Systems Showcases Innovations for Communications, Media and Entertainment Industry at IBC 2013

Hitachi Data Systems Sees 10% Growth of Broadcast and Entertainment Sector Customer Base in Past Year

AMSTERDAM, The Netherlands — September 11, 2013 — Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd., (TSE: 6501), today announced it is showcasing innovations for the communications, media and entertainment (CME) industry at IBC 2013, September 13-17 in Amsterdam, alongside key software and systems integration partners. Hitachi Data Systems has seen a 10% growth of its global CME customer base over the past year and participating in this show underlines its continuing commitment to the broadcast industry.

“The communications, media and entertainment markets are currently at an inflection point, with new media channels and high levels of industry consolidation that demand drastically different video delivery models and underlying infrastructure,” said Dwight DeClouette, vice president, worldwide communications, media and entertainment, Hitachi Data Systems. “We believe we’re at the forefront of innovations that help the broadcast and media industries address these changes. At IBC we look forward to demonstrating how we help customers deliver high-performance video at optimal costs.”

Hitachi Data Systems alongside key technology and services ISVs is showcasing flash-only storage, content management software and high-performance Hitachi NAS Platform at IBC 2013.

Supporting Quotes from HDS customers and partners:

  • Crossroads Systems: “Crossroads is pleased to highlight its StrongBox archive solution at the Hitachi Data Systems booth during IBC. Certified as a partner solution for Hitachi platforms, StrongBox can seamlessly be added to the Hitachi NAS Platform (HNAS) or Hitachi Content Platform (HCP), providing a cost-effective storage tier with built-in data protection that is scalable and easily managed to meet dynamic storage requirements for media and entertainment workflows.” ~ David Cerf, executive vice president
  • Hitachi Solutions, Ltd.: "With the combination of high performance Hitachi Data Systems information technologies and new Hitachi Hi-Speed Transcoder, customers will benefit from very fast high quality transcoding providing increased productivity in their workflows." ~ Eriko Koda, manager of video solutions development department
  • iGate: “iGate is pleased to partner with Hitachi Data Systems supporting a comprehensive suite of End-to-End Content Solutions across the entire broadcast and media and entertainment industry. From the value chain to content creation, aggregation and media management through IP rights management and distribution, we believe our joint solutions allow broadcasters to maximize content monetization and efficient delivery at the network edge, with the ability to adapt to evolving technology, social and business ecosystems.” ~ Shailen Singh, director, EMEA sales
  • PipelineFX: “Visual effects rendering is incredibly data intensive. Qube! is dependent on fast data access for geometry, textures and database information when managing render farms. Many of our customers rely on Hitachi Data Systems information technology solutions for the performance and reliability required to support professional render pipelines and we look forward to demonstrating this at IBC 2013 with Hitachi Data Systems.” ~ Richard Lewis, CEO
  • QStar Technologies: “Hitachi Data Systems is a power-house for information technology solutions in the media and entertainment vertical. QStar is pleased to be exhibiting with the company at IBC again, showing our industry-leading archiving products that support migration of assets from Hitachi NAS Platform to Hitachi Content Platform object storage and to LTFS-based tape libraries.” ~ Riccardo Finotti, CEO

Hitachi Data Systems will be displaying select reference architectures with technology partners Brocade and V-nova. Brocade offers fabric-based Ethernet and Fibre Channel networking solutions. Brocade VDX 6720 switch, with 24-60 10GbE LAN ports, provides Ethernet storage connectivity for NAS, iSCSI and Fibre Channel over Ethernet (FCoE). V-Nova has solutions that provide low latency encode and transcode contribution quality video in real time. Hitachi Data Systems is providing both broader and deeper media solutions for customers in all of the video creation and delivery markets.

Hitachi Data Systems at IBC 2013

Hitachi Data Systems is at Post-Production Hall 7, Booth E10, demonstrating key solutions for the broadcast industry with key software and systems integration partners.

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About Hitachi Data Systems
Hitachi Data Systems provides information technologies, services and solutions that help companies improve IT costs and agility, and innovate with information to make a difference in the world. Our customers gain compelling return on investment (ROI), unmatched return on assets (ROA), and demonstrable business impact. With approximately 6,100 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Our products, services and solutions are trusted by the world's leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit us at www.hds.com.

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 326,000 employees worldwide. The company’s consolidated revenues for fiscal 2012 (ended March 31, 2013) totaled 9,041 billion yen ($96.1 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional material & components, automotive systems and others. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Press Contacts:

Hitachi Data Systems
Bastiaan van Amstel
+31 610 964 023
bastiaan.vanamstel@hds.com

PR Agency
Edelman UK
+44 (0)20 3047 2481
lonhdsemea@edelman.com