Hitachi Data Systems to Introduce New Server Line-Up Based on Intel Xeon Processor E5 Family

Hitachi Compute Systems to Feature Faster Performance, Higher Density and Greater Energy Efficiency Leveraging Latest Intel Processor Technology

SANTA CLARA, Calif. — March 6, 2012 — Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT/ TSE: 6501), today announced that it will expand its family of blade and rack server products for the enterprise market. The forthcoming Hitachi Compute Systems will be based on the new Intel® Xeon® processor E5-2600 product family introduced today by Intel Corporation.

“By leveraging the new Intel Xeon processor E5 family, upcoming Hitachi Compute Systems will feature faster performance, higher density and greater energy efficiency,” said Roberto Basilio, vice president, Infrastructure Platforms Product Management, Hitachi Data Systems. “Hitachi Compute Systems offer innovative designs with unique advantages in scalability, flexible I/O configuration and high availability. They are ideal servers upon which to build converged data center solutions. Seamless management integration with Hitachi Data Systems storage and data networking components give customers an easy operational interface. This saves costs, reduces errors and allows faster, more effective deployment and management of virtual IT environments – all of which create greater efficiencies across the data center.”

Hitachi Compute Systems are built upon a solid foundation of more than 50 years of R&D innovation and leadership in the enterprise server market. Hitachi Data Systems sells Hitachi Compute Blade and Hitachi Compute Rack servers based on Intel Xeon processors globally. They are part of an expanding portfolio of pre-tested converged data center solutions that offers tight integration between Hitachi storage, compute and industry-standard data networking systems. This integration delivers significant advantages in enterprise-class reliability, deployment speed, performance and management compared to loosely coupled solutions offered by other vendors that require significantly more time to configure and manage.

Organizations can deploy applications faster and with more predictability because Hitachi Data Systems converged data center solutions are pre-configured and optimized for leading applications such as Microsoft® Exchange 2010, SAP HANA™ and solutions with VMware. Hitachi converged data center solutions drive operational efficiencies that can reduce costs and improve centralized management of enterprise application implementations.

“Through its new innovations, the Intel® Xeon® processor E5-2600 product family provides exceptional energy efficiency, increased security, flexible performance and the opportunity for streamlining customer’s data centers,” said Dylan Larson, director of marketing for Intel’s Datacenter Infrastructure Group. “Hitachi platforms take advantage of these innovations to deliver the versatility and performance that every customer is demanding.”

Hitachi Compute Systems Leverage LPAR Technology

The current portfolio of Hitachi Compute Systems consists of two blade server product lines, Hitachi Compute Blade 2000 and Hitachi Compute Blade 320, both of which are intended for high performance, high availability applications. The portfolio also includes a family of rack-optimized servers, Hitachi Compute Rack, that are the foundation for dedicated, packaged solutions such as the company’s award-winning object store, Hitachi Content Platform (HCP).

Hitachi Compute Blade 2000 and Hitachi Compute Blade 320 feature logical partition (LPAR) technology, an embedded hardware virtualization feature typically found only on mainframes and other high-end systems. An ideal complement to host-based virtualization, LPAR technology improves optimization of resources and enables customers to decrease overhead costs and increase manageability, reliability and performance. In addition, Hitachi Compute Blade 2000 with LPAR is the only blade server to include unique blade SMP interconnect technology that improves scalability by allowing users to configure multiple blades to work as a single system.

Hitachi Data Systems will announce new server products and converged solutions, based on the Intel Xeon processor E5-2600 product family announced today, throughout the remainder of the calendar year.

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About Hitachi Data Systems

Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 5,400 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit: http://www.hds.com.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2010 (ended March 31, 2011) consolidated revenues totaled 9,315 billion yen ($112.2 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Press Contacts:

Hitachi Data Systems
Ricky Gradwohl
(408) 970-7097
ricky.gradwohl@hds.com

Lois Paul & Partners
Brandi Ellerbee
(512) 638-5327
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