Barry Morrison - SVP, General Manager, the Americas

Barry Morrison leads the Hitachi Data Systems sales organization in the United States, Canada and Latin America. He took on this role in 2016 after serving as SVP, General Manager, Europe, Middle East and Africa (EMEA) since 2014.

Morrison has been with Hitachi Data Systems since 2006, having held the roles of vice president for Hitachi Data Systems global accounts and systems integrators, and regional vice president and general manager for Hitachi Data Systems Canada.

Morrison is an innovative and experienced leader with more than 30 years of technical, sales, services and channel management. Throughout his career, he has gained a broad range of expertise in IT products and services for customers in financial services, government, manufacturing, telecommunications and healthcare.

Before joining Hitachi Data Systems, Morrison spent 5 years as a senior vice president with EDS Canada. His team was responsible for large, complex IT and business process outsourcing projects. Prior to EDS, he was executive vice president for solutions at GE Capital ITS, where he led a service and solutions team of 1,250.

Morrison started his career at Digital Equipment, where he spent 18 years holding a variety of management and executive roles, including leadership in alliances, sales and services.

Morrison graduated in electronics technology from Fanshawe College in Canada. He has a Business Diploma from the Canadian Institute of Management (CIM) and is a graduate of the University of Western Ontario’s Executive Management Program. Additionally, Morrison completed post-graduate programs at London School of Business, IMD University in Switzerland, and Tuck School of Business in the U.S.

Morrison has an ongoing passion for coaching and teaches in the new-hire training program and in the executive leadership program at HDS. His philosophy is simple: "Treat people the same way you want to be treated."