Hitachi Data Systems Introduces Breakthroughs in Storage Cost Savings and Dynamic Provisioning

New Software and Services Help Customers Leverage Current Investments to Reduce Costs, Increase Flexibility and Optimize Performance

SANTA CLARA, Calif. — June 17, 2009 — Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT) and the only provider of Services Oriented Storage Solutions, today introduced unique capabilities across software and services to enable customers to reclaim underutilized storage capacity and increase the return on their assets. This announcement highlights the company's strategic Global Services capabilities to further extend the economic and optimization benefits customers can achieve leveraging Hitachi Dynamic Provisioning technology.

Coupled with the recently announced Switch IT On program, the enhancements can help customers improve the efficiency of their existing environments by reclaiming storage capacity across all storage tiers. Customers have realized up to 200 TB in reclaimed storage capacity and CAPEX savings upwards of $2M, thereby deferring future storage purchases. Specifically, Hitachi Data Systems today announced the following innovative capabilities:

“Storage economics, our best practices for helping companies assess their storage requirements and investment returns through true ownership cost, has never been more critical to enterprises and thin provisioning can play an integral role in saving organizations money while improving operational efficiency,” said Hu Yoshida, Chief Technology Officer, Hitachi Data Systems. “Today's software and services announcement is part of our focus to help our customers do more with less. Dynamic provisioning simplifies operations by replacing the management of hundreds of volumes with the management of one or two pools of virtual capacity. Dynamic provisioning can also reclaim capacity on existing open systems volumes without disruption for significant cost savings that go straight to customers’ bottom line.”

New Hitachi Storage Reclamation Service
Hitachi Data Systems has extensive experience helping customers take advantage of its dynamic provisioning technologies to increase utilization, reduce the cost of storage growth and extend the life of storage assets. Through the Storage Reclamation Service, customers can gain the benefit of this experience to accelerate time to results with lower risk. Key aspects of the service include:

"In today's challenging economic conditions, enterprise customers are seeking to create highly-efficient storage environments that reduce cost and extend the value of existing investments," said Brad Nisbet, Program Manager, IDC Storage Services Research. “With the Storage Reclamation Service, Hitachi Data Systems is creating a services package built on a strong technology portfolio of storage virtualization and dynamic provisioning, affording customers the opportunity to reduce capital and operational expenses more quickly and with less risk."

Hitachi Dynamic Provisioning Customers

Web Resources
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About Hitachi Data Systems
Hitachi Data Systems Corporation provides Services Oriented Storage Solutions that enable heterogeneous storage to be dynamically provisioned according to business needs and centrally managed via industry leading Hitachi storage virtualization software. With over 4,000 employees, and as an integral part of the Hitachi Storage Solutions group, Hitachi Data Systems delivers storage infrastructure platforms, storage management software and storage consulting services through direct and indirect channels in over 170 countries and regions. Its customers include nearly 60 percent of the top 100 companies on the Fortune 500®. For more information, visit the company's Web site at

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT/TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 390,000 employees worldwide. Fiscal 2007 (ended March 31, 2008) consolidated revenues totaled 11,226 billion yen ($112.2 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials, logistics and financial services. For more information on Hitachi, please visit the company's Web site at

Press Contacts:

Hitachi Data Systems
Melissa Rische
(408) 970-4849

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Ashish Patel
(415) 365-0466