Hitachi Announces Data Migration Services Portfolio – World’s Only Storage-Agnostic, Completely Transparent Data Migration Services

Hitachi Global Solution Services Removes the Pains and Risks of Data Migration with Services Portfolio that Drastically Reduces Application Downtime, Data Loss, and Overtime Costs

Hitachi Data Migration Services Deliver Industry-Leading Scalability and Performance

SANTA CLARA, Calif., Jan. 29, 2008—Addressing increasing customer demands for data migration solutions that do not suffer from severe scalability constraints or bring applications to a business-grinding halt, Hitachi today introduced new data migration services that places the needs of the business first. Supporting Hitachi’s Services Oriented Storage Solutions strategy which leverages Hitachi’s market-leading virtualization technology to deliver common storage services, the Hitachi Data Migration Services, enables enterprises to easily and transparently migrate data between heterogeneous storage systems while servers and applications stay online.

Hitachi Data Migration Services provide a synergistic fusion of consultative services, advanced data movement software and intelligent virtualization controllers to enable the most efficient data migration in the industry today with virtually no latency, no scalability limitations, and no excuses.

There is a growing trend in the industry to relocate data centers over the next five years, primarily for space, power and cooling reasons. Costs related to moving data and making changes to storage infrastructures are substantial. Migration and provisioning complexities often require shutting down applications to move data or provision new storage capacity, often costing in excess of $50,000 for each migrated array, according to independent studies conducted by leading CIO consultancy ITCentrix.

The Weather Channel, a 24-hour weather network seen in more than 96 million U.S. households, is one of the many companies that has benefited from Hitachi Data Migration Services. Already having more than 80 terabytes of Hitachi storage in an environment consisting of 500 Microsoft® Windows / Linux servers, the company was looking to migrate 20 terabytes of Tier 1 data from a Hitachi Lightning 9980 V to a Hitachi Universal Storage Platform. Hitachi was able to eliminate data loss, drastically limit downtime and speed the entire migration by using virtualization to non-disruptively migrate data between the two platforms.

“Because we provide critical national, regional and local weather information and alerts to tens of millions of consumers on The Weather Channel, and mobile platforms, downtime is not an option,” said Brian Shield, CIO, The Weather Channel. “From planning to execution and support, Hitachi’s data migration services were flawless. With Hitachi, there was absolutely no data loss, the migration was much faster than we expected, and there was zero negative impact to our users. In short, Hitachi surpassed our high expectations.”

Commenting on today’s announcement, Hicham Abdessamad, vice president, Global Solution Services, Hitachi Data Systems added, “Whether our customers are looking to migrate data for system upgrades, storage consolidation, or for development and testing purposes, through our unique approach, we are essentially removing the risks often associated with data migration. We have led the industry in storage virtualization for many years and we are using our proven experience in this arena to deliver transparent and rapid data movement between heterogeneous storage systems—making it easier for our customers to focus on what matters most, their business.”

The new Hitachi Data Migration Services portfolio, available immediately from Hitachi’s Global Solution Services (GSS) consultancy, includes:

“ESG has found that a large number of end users experience major problems when implementing data migrations including extended or unexpected downtime, data loss and application performance issues,” said Brian Babineau, senior analyst, Enterprise Strategy Group. “Many users find migrating data to be a complex and time consuming process. Traditional data migrations can be costly, disruptive, and risky. Hitachi is aware of these challenges and is focusing its core competencies, best practices, technology and professional services on helping users to seamlessly and efficient migrate data within heterogeneous environments."

About Hitachi Data Systems
Hitachi Data Systems Corporation provides Services Oriented Storage Solutions that enable heterogeneous storage to be dynamically provisioned according to business needs and centrally managed via industry-leading Hitachi storage virtualization software. As an integral part of the Hitachi Storage Solutions Group, Hitachi Data Systems delivers storage infrastructure platforms, storage management software, and storage consulting services through direct and indirect channels in over 170 countries and regions. Its customers include nearly 60-percent of Fortune 100 companies. For more information, visit the company's Web site

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at

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