Customers Worldwide Report Significant Increases in Scalability, Simplified Management Capabilities and Cost Savings

HONG KONG — November 18, 2011 — Hitachi Data Systems (HDS) Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT / TSE: 6501), today announced that service providers and enterprise IT organizations such as Otto Fischer (Germany), Peak Web Hosting (U.S.), St Teresa’s Hospital (Hong Kong), and Zhongda Hospital, Nanjing Southeast University (China) have achieved significant ROI by easily and cost effectively building private cloud infrastructures to reliably store, search, preserve and protect data using Hitachi Content Platform (HCP). The superior data protection, disaster recovery, intelligent utilization and chargeback capabilities offered by HCP are high in demand and are key factors driving the platform’s exceptional fiscal second quarter 2011 revenue growth percentage in the mid fifties compared to the second quarter of fiscal year 2010.

“Today’s rampant growth of unstructured content requires organizations to adopt solutions that help reduce associated costs, complexities and risks,” said Stephen So, storage solution consultant,,, Hitachi Data Systems. “HCP is unique in that it evolves with the scale and scope of IT technologies over time – an invaluable capability for organizations looking to stay agile and meet business, economic and regulatory demands in cloud and distributed environments. Customers implementing HCP benefit from the ability to move data and applications into the cloud at their own pace through an integrated edge-to-core infrastructure that enables greater control over content, making it easier and faster to deploy cloud solutions.”

In a recent survey conducted by third-party research organization, TechValidate, users highlighted the HCP ability to work at a variety of scales, with more than 40% reporting 100 or more terabytes of data stored. Additionally, 77% of IT organizations experienced less than an hour of unplanned downtime with HCP in the previous year, resulting in enhanced business resiliency and lowered operational costs.

Supporting Hitachi Content Platform Customer Quotes

• St Teresa’s Hospital: “In line with our strategy of providing lifelong data preservation of electronic healthcare records, HCP delivers a high level of compliance, security and the capability of continual checking on the record archive content’s integrity throughout its retention period. Our health system streamlines all provisioning of medical record and images into one single HCP that helps to automate our entire storage management and allows an extraordinary breadth and depth of scalability to meet our future health records proliferation.” – Pascal Tse, chief information technology officer
• Zhongda Hospital, Nanjing Southeast University: “The advanced system consolidation offered by HCP has helped us address the problems of heterogeneous storage automation and enables high optimization for data configuration. With this content platform, high volumes of data storage, retrieval and archiving are easily handled and all our health records and diagnostic imaging content are properly documented. This greatly enhances the security of the whole central system and lays a solid foundation for our vision of digitalization.” – Beihua Wu, director, Hospital Information Center

About Hitachi Content Platform
HCP is an advanced object storage solution that enables intelligent, content-focused storage. It simplifies the detail of the underlying storage system and presents one object view to both the user and the application. HCP reduces the need for silos to store unstructured content. With massive scale, multiple storage tiers, broad interoperability, secure multitenancy and configurable attributes for each tenant, customers can support a wide range of applications on a single cluster.

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About Hitachi Data Systems
Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 5,300 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit: http://www.hds.com.

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2010 (ended March 31, 2011) consolidated revenues totaled 9,315 billion yen ($112.2 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

© Hitachi Data Systems Corporation 2011. All Rights Reserved. Hitachi is a registered trademark of Hitachi, Ltd. and/or its affiliates in the United States and other countries. Hitachi Data Systems is a registered trademark and service mark of Hitachi, Ltd. in the United States and other countries.