Availability and Performance Monitoring Software Recognized for its Elegance in Ease-of-Use and Robust Functionality

SANTA CLARA, Calif. — June 24, 2010 —  Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT), today announced that Hitachi IT Operations Analyzer software has won a Silver 2010 International Design Excellence Award (IDEA®) in the Interactive Product Experiences category under the Business, Communications and Productivity division. The Industrial Designers Society of America’s IDEA competition celebrates the most inventive, creative product and product concept designs of the year as judged by an international panel of design experts.

“We’re honored to receive the prestigious 2010 IDEA for Hitachi IT Operations Analyzer,” said Sean Moser, vice president of Software Products for Global Solutions and Strategy Development, Hitachi Data Systems. “Hitachi Data Systems has embraced design innovation and functionality with Hitachi IT Operations Analyzer, and this award both reflects HDS’ design and philosophy we are driving through all of our data center software and reconfirms our commitment to providing uncomplicated, thorough monitoring capabilities for a broad set of heterogeneous IT equipment.”

Hitachi IT Operations Analyzer is a comprehensive availability and performance monitoring software product for midsized business IT environments. The solution utilizes a single interface to show the availability and performance of the heterogeneous servers, LAN, SAN, and storage devices on a network. Simultaneously, it reduces the mean time to diagnose (MTTD) IT infrastructure outages by 90 percent, resolving a key pain point for midsized organizations.

About the 2010 IDEA Competition
Sponsors for this year’s 30th annual IDEA award competition were Fast Company (media sponsor), Dow Corning and The Henry Ford. This is the first year that The Henry Ford will house the IDEA award winners in its permanent collection to enrich the contents as they continue to tell the story of American innovation. The 2010 IDEA jury, made up of 18 world-renowned designers and design thinkers, spent weeks previewing entries online and several days of face-to-face evaluation and debate. The competition received 1,855 submissions from 29 countries. Out of 405 finalists, 37 were honored with the Gold award while 64 received the Silver award and 87 won the Bronze award. For more information, visit: http://www.idsa.org.

About Industrial Designers and IDSA
Industrial Designers create satisfied customers by designing products, interfaces and services that are desirable, accessible, comfortable, ecologically responsible, innovative, safe, and easy to use. In this way, industrial designers have a profound presence in almost everything people encounter during their daily lives. IDSA is the voice of industrial design committed to inspiring design quality and advancing the design profession through education, information, community and advocacy. Founded in 1965, IDSA is a professional membership organization with more than 2,300 members in 27 chapters in the U.S. and internationally.

About Hitachi Data Systems
Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 4,200 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit: http://www.hds.com.

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2009 (ended March 31, 2010) consolidated revenues totaled 8,968 billion yen ($96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Hitachi Data Systems
Melissa Rische
(408) 970-4849
melissa.rische@hds.com

Lois Paul & Partners
Greg Funaro
(781) 782-5896
greg_funaro@lpp.com

© 2010, Hitachi is a registered trademark of Hitachi, Ltd. and/or its affiliates in the United States and other countries.  Hitachi Data Systems is a registered trademark and service mark of Hitachi, Ltd. in the United States and other countries.