When it comes to accommodating the rapid growth of management, storage, and archiving of data, environmental issues are now everyone's concern as organizations of all sizes struggle to keep pace in matching their storage needs with business requirements.
Hitachi Data Systems is a partner of choice for implementing environmentally efficient IT solutions and is fully committed to helping its customers:
- Implement more environmentally friendly data centers—through technologies and services
- Reduce their data center power, cooling, and facilities costs
- Comply with environmental directives
The Hitachi Data Systems three-fold strategy for achieving these goals is: designing, manufacturing, and supporting environmentally-friendly storage infrastructures throughout their entire life cycle—including end-of-life disposal.
The Industry's Greenest Data Center
Hitachi announces the world's most eco-friendly and power-efficient data center—designed to achieve a 1.6 PUE (Power Usage Efficiency) Green Grid rating—the lowest power usage index of any datacenter in its class. Located in Yokohama, Japan, the new state-of-the-art data center brings together the collective product innovations of the Hitachi Information & Technology Systems Group (ITSG) companies including industry-leading storage systems, server and networking equipment.
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Creating a Better World through Corporate Social Responsibility
- Hitachi Group - Corporate Social Responsibility Report
- Hitachi Group - Environmental Activities
- Hitachi Group - Global Community Relations and Activities
- Hitachi Develops the Long-term Plan "Environmental Vision 2025" to Combat Global Warming
Analyst Resources
- Power Shift to Green Storage - ITCentrix
- Hitachi Announces Game Changing Functionality: Analyst Report - ITCentrix
- Hitachi Sets High Water Mark for Consolidated Storage: Analyst Report - Illuminata
- Storage Provisioning: Analyst Report - Evaluator Group
- Storage Virtualization: Spin Free: Analyst Report - Evaluator Group
- Storage Systems Brief - RoHS Compliance for a Global Economy: Enterprise Strategy Group
- Hitachi High-performance NAS Platform Provides a High Road to Consolidation - ITCentrix
Press Coverage
It has become increasingly critical for users to know how to build a reasonable information system infrastructure and create "green", energy-efficient datacenters by the means of using servers, storage devices and infrastructures in datacenters. To address this issue, China Computer World with its two subsidiary issues Server World, and Network Storage jointly held Green Data Center Conference on October 18, 2007, which attracted industry leaders and users. At the conference, Hitachi Data Systems (HDS) was awarded prizes for its leading ideas and cutting-edge energy-efficient technologies. These prizes include Green Storage Solution Best Practice Award and Leading Vendor Advocating Green Datacenters. Visit the CCW Site
"(Hitachi Data Systems) has signed a global partnership with Data Íslandia to offer archival data management services—enabling multinational organisations to address the growing management, compliance and environmental burden of exploding data volumes. Data Íslandia has established facilities in Iceland with 100% green energy to offer international archival services for sensitive digital information with an emphasis on scalability, security and privacy. Analysts estimate that up to 70% of data stored by organisations is more than six months old. Much of this data must be retained for compliance purposes but it is generally stored inefficiently, offers very little business value stored on tape, and takes up a great proportion of the available power, space and management resources." Read more...
"If you look inside an array, most of the power consumption comes from the drives. If you double the utilization rate and lower the number of drives required, users can save tens of thousands of dollars per year in energy costs alone," claims Claus Mikkelsen, a chief scientist at Hitachi. - InfoStor. Read More...
"Lower power consumption also means lower heat generation, which will be welcome in hot- house data centers. The USP cabinet has even been re-designed to draw air from the front, and exhaust it “politely through the top, so that other systems do not have to breathe in its second hand air,” Yoshida said." - Computerwire. Read More...
"At least one USP V early adopter buys is already on the lookout for energy savings. "We expect this to have a strong impact on our data center by lowering our utilization rates and our power and cooling costs," said Gary Pilafas, managing director for enterprise architecture at United Airlines, during this morning's conference call." - Byte and Switch. Read More...
"Hitachi can look at performance environmental information in a distinctive way by virtue of its unique ability to separate the controller from the back-end disks; others look at these environmentals from within the controller-disk commixture," said Tom Trainer, senior analyst, Evaluator Group. "Additionally, Hitachi's universal storage controller engines can manage thousands of terabytes behind a single engine with literally hundreds of power-friendly processors but more capacity per processor than competitive offerings, thereby extending material power, cooling and space advantages to customers. The Hitachi USP V supports 247 petabytes-with competitors supporting one petabyte, or fewer. From an overall power and cooling perspective, one can easily equate this to comparing snow cones to cappuccinos." Read more...
"ITCentrix's analysis of market leading high-end storage solutions shows that for I/O-intensive configurations of between 54 terabytes to 134 terabytes, competitive solutions consume 24- percent to 52-percent more budget for power, cooling and space over a five-year period than comparably configured Hitachi USP Vs using virtualization and Dynamic Provisioning," said Dave Vellante, president and CEO of ITCentrix. Read More...
Environmental Management in a Society That Recycles
Environmental issues, such as global warming and acid rain, are of great concern to everybody. A global approach is essential to deal with them. Increases in industrial waste and air pollution are major social issues. See how Hitachi, Ltd. is doing its part to be eco-friendly.
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Hitachi CTO Talks Green Storage
With storage hardware poised to overtake servers as the power hogs of the data center, Hitachi Data Systems chief technology officer (CTO) Hu Yoshida discusses his company's approach to boosting its products' eco-friendliness with Ted Samson, senior editor at InfoWorld. "The problem with storage is that it keeps increasing," Yoshida said. "Pretty soon the majority of the equipment in a data center will be storage. View more of Hu's posts about Green Storage here. Watch | Download
More Ways to Create a Greener Data Center
- Five Cost-effective Steps to Building a More Eco-friendly Data Center
- Storage Economics Strategy Service
- Meeting Data Storage Challenges with Eco-friendly Solutions
- The Eco-friendly Data Center
- The Path to a Green Data Center
- Hitachi Power Savings Service for Hitachi Adaptable Modular Storage and Hitachi Workgroup Modular Storage


