Hitachi Data Systems to Help Customers Deploy Low Risk Cloud at Their Own Pace with Storage-as-a-Service Solutions

Private File Tiering Service and Public Online Storage Offerings Help Organizations of All Sizes
Improve Cost Efficiency and Agility While Protecting Their Existing Environments

SANTA CLARA, Calif. — June 29, 2010 — Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE:HIT), today announced important advancements to help customers safely tap storage resources in the cloud at their own pace. The Hitachi Cloud Service for Private File Tiering is the first in the Hitachi Cloud Services suite and will enable enterprise customers to move legacy or lower value file data into a cloud storage environment and pay only for what they consume, when they consume it. In partnership with Digi-Data Corporation, Hitachi is also offering a public online cloud storage solution that provides a complete services menu for telecommunications, service providers and systems integrators to deliver public cloud storage-as-a-service offerings to consumers and SMBs. Both offerings help organizations meet SLAs, lower TCO and improve operational efficiency.

"The Hitachi Data Systems integrated portfolio of cloud technologies, solutions and services simplifies and accelerates the adoption of private, hybrid and public cloud environments. Our uniquely integrated approach enables organizations to adopt a cloud computing model at their own pace and in a cost effective manner that builds on the investments IT organizations have in place today," said Miki Sandorfi, chief strategist, File and Content, Hitachi Data Systems. "With the new Hitachi Cloud Service for Private File Tiering, our customers don't pay up front for storage used and can use additional storage when needed. Best of all, they don't need any resources to manage their private cloud environment. This is tremendously valuable, as it gives our customers the agility to grow and shrink capacity to meet the ever-changing demands of their business."

Massive growth of unstructured data residing in file shares or home directories such as business documents, file data, PACS records, video surveillance and web content are often stored in multiple independent file servers or NAS appliances that are costly to manage and take precious time and resources away from the most active and frequently accessed data. A large portion of the data sitting on expensive primary NAS devices consumes significant capacity that requires constant backup, which in turn takes up even more capacity in the storage network. To help manage the explosive growth of unstructured data, Hitachi Data Systems will deliver a fully managed Hitachi Cloud Services suite and cloud-enabled infrastructure that can be located within a customer's environment.

Private Cloud File Tiering Managed Service for Enterprise Organizations
The first of the suite, the Hitachi Cloud Service for Private File Tiering will integrate Hitachi Data Systems hardware, software and services in a unique pay-per-use model. The Hitachi Cloud Service for Private File Tiering will help organizations reduce costs, simplify management and improve the efficiency and utilization of their primary NAS environments by moving legacy or lower value file data to a private cloud located within the customer's firewall. This will align payment to consumption by letting customers pay only for the storage that they consume when they consume it and eliminating the need for any customer resources to manage the environment. The service is expected to help organizations lower the TCO of their NAS environment by at least 25 percent. This offering is built on innovative Hitachi technologies and services including:

• Hitachi Content Platform (HCP): A single optimized storage platform that abstracts details of the back end storage systems and creates homogeneous storage environments, HCP enables customers to create an agile, unstructured content environment with general purpose object stores that support a variety of services. HCP enables organizations to gain the benefits of consolidation and data preservation without compromising security or completely rewriting critical applications.
  • Flexible, modular design allows customers to scale the platform on demand to as much as 40 petabytes of usable storage in a single cluster.
  • Secure segregation of data within different namespaces prevents unauthorized access. Built-in high availability and RAID 6 data protection also allow customers to provide online access, protect against data loss and reduce tape based backups of unstructured data.
  • Varied media options, including high density SATA to provide maximum capacity at a lower price point, help customers reduce their overall TCO.
• Hitachi Remote Storage Management services: Remote management and dynamic provisioning of the cloud storage environment provides capacity information and performance reporting. For customers looking to reduce their management costs or lacking the resources, staff or expertise to implement and maintain their own storage infrastructure, Hitachi remote storage management services quickly and cost effectively provide best practice monitoring, provisioning, reporting and consumption-based billing capabilities for the file tiering cloud environment.
• Hitachi Data Protection Suite (HDPS) software: Powered by CommVault and tightly integrated with the Hitachi Content Platform, HDPS provides intelligent policy-based data movement that enables seamless tiering to the cloud. This private cloud capability is the first in a series of cloud interfaces to be used in Hitachi Cloud Services designed to help customers make the transition to the cloud.

Easy Access to Storage Online for Consumers and SMBs
Hitachi Data Systems and leading software-as-a-service provider Digi-Data are providing comprehensive end-to-end cloud storage solutions that enable telcos, service providers and systems integrators to deliver storage as a service to their consumers and SMB customers. The low cost, cloud-based solution helps telcos provide storage services with a utility-based, "pay as you grow" model, driving revenue growth, improving customer loyalty and generating a higher ROI by leveraging the same infrastructure to build and sell other cloud-based services.

By leveraging the Hitachi flexible storage infrastructure with Digi-Data applications and services, service providers have access to multiple connectivity options into the cloud and a reliable architecture for building and deploying an online cloud service. Providers also have access to metering features, and integration to billing systems to charge end-users based on consumption. Leveraging a comprehensive set of APIs, providers can integrate their own applications, business and processing systems, and end-user interfaces into the cloud infrastructure.

Hitachi Data Systems and Digi-Data also provide a set of services to reduce time to market. Services such as web portal integration simplify customer on-boarding. Single sign-on and e-commerce integration extend the capabilities of providers' IT teams.

Supporting Quotes

• CommVault: "By leveraging the existing integration between HCP and HDPS, we are enabling a new private cloud delivery model that will allow customers to simplify IT, reduce costs, increase productivity and grow their bottom line. Together with Hitachi Data Systems, we continue to aggressively innovate and create breakthrough solutions for our customers that are uniquely positioned to lead on the delivery of the cloud." ~ David West, vice president, Marketing and Business Development
• Digi-Data Corporation: "Together, Hitachi Data Systems and Digi-Data enable service providers to deliver a comprehensive suite of online cloud services to consumers and SMBs.  In light of the comprehensive management, resilience and expandability features of the HDS storage infrastructure, telecommunications providers worldwide benefit from seamless and continuous access to digital assets anywhere with an internet connection." ~Dennis Cindrich, chief executive officer
• Enterprise Strategy Group: "Organizations like Hitachi are adopting cloud delivery service models to reduce costs, increase flexibility, and improve their time to market. Cloud's ability to grow and contract storage resources, in concert with business needs, eliminates up front capital expenditure for underutilized assets and minimizes operational expenses due to continual data growth and management complexity. By deploying cloud models and leveraging cloud managed services, customers pay only for what they consume and eliminate the day-to-day management tasks altogether." ~Terri McClure, senior analyst

Live Storage as a Service Twitter Q&A Session: Today at 1:00 pm ET with Miki Sandorfi
Join Hitachi Data Systems cloud guru Miki Sandorfi on Twitter and ask him questions about the storage as a service offerings as well as Hitachi cloud solutions. Follow the conversation via @mikisandorfi or #HDSchat.

Web Resources

• Blog: http://blogs.hds.com/miki
• Hitachi cloud solutions: http://www.hds.com/solutions/storage-strategies/cloud
• Follow us on Twitter: http://twitter.com/HDScorp

CommVault: http://www.commvault.com

• Blog: http://news.commvault.com/JeffEchols
• Cloud Integration Solutions: http://www.commvault.com/solutions-cloud-integration.html

Digi-Data: http://www.digidata.com

• Digi-Data solution with Hitachi Data Systems: http://www.digidata.com/hds

About Hitachi Data Systems
Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 4,200 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services  and solutions are trusted by the world's leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit: http://www.hds.com.

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT/TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2009 (ended March 31, 2010) consolidated revenues totaled 8,968 billion yen ($96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Hitachi Data Systems
Melissa Rische
(408) 970-4849
melissa.rische@hds.com

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© 2010, Hitachi is a registered trademark of Hitachi, Ltd. and/or its affiliates in the United States and other countries. Hitachi Data Systems is a registered trademark and service mark of Hitachi, Ltd. in the United States and other countries.