Corporate Press Releases - Hitachi Data Systems

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Hitachi Universal Storage Platform V Named Finalist in SearchStorage.com and Storage magazine 2007 Product of the Year awards

Hitachi Recognized for Consolidation and Virtualization Capabilities in Disk and Disk Subsystems Category

SANTA CLARA, Calif., January 30, 2008—Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT) and the only provider of Services Oriented Storage Solutions, today announced that its industry-leading intelligent storage services platform, the Hitachi Universal Storage Platform™ V, was selected by the editors of TechTarget’s Storage magazine and SearchStorage.com as a finalist in its annual “Storage Products of the Year” awards program. The Universal Storage Platform V was selected as a finalist in the disk and disk subsystems category.

"Hitachi is proud to be among the list of award finalists for TechTarget’s annual ‘Storage Products of the Year’ awards program," said Brenda Peffer, vice president, Global Marketing, Hitachi Data Systems. "Hitachi continues to set the pace in enterprise storage innovation with the new Hitachi Universal Storage Platform V, the world’s first enterprise-class implementation of virtualization with thin provisioning. Hitachi’s inclusion on the list of finalists for this award is yet another example of Hitachi’s focus and dedication to giving our customers the innovative and reliable storage solutions they have come to expect."

The SearchStorage.com and Storage magazine Product of the Year awards recognize the elite technologies that impacted the storage industry in 2007. Over 200 storage-related products were submitted for consideration - a record number of entries. The Storage magazine-SearchStorage.com editorial staff, in conjunction with a team of users, industry experts, analysts, and consultants narrowed the finalists down to a list of 45 products across 5 different categories: backup and disaster recovery software, backup hardware, disk and disk subsystems, storage networking equipment and storage management software. Winners will be announced on SearchStorage.com on February 5 and in the February issue of Storage magazine.

About the Universal Storage Platform V
In May 2007, Hitachi announced a new dimension in storage virtualization, the Hitachi Universal Storage Platform V—featuring the world’s first enterprise-class implementation of virtualization with thin provisioning. Hitachi Data Systems continues to provide enterprise customers the ultimate in high-end storage innovation—taking customers Beyond Virtualization—combining the virtualization of volumes for non-disruptive data mobility with the virtualization of capacity within those volumes to directly address the power, cooling and space costs of allocated but unused space.

Based on the Hitachi Universal Storage Platform V and a multitude of new storage software innovations, Hitachi also introduced Services Oriented Storage Solutions, an intelligent approach that dramatically alters the current stranglehold that storage architectures have on business flexibility. Hitachi’s services-oriented approach enables business units and IT to tailor storage services to business needs.

For additional information about Hitachi Data Systems' line-up of storage solutions, visit www.hds.com.

About Hitachi Data Systems
Hitachi Data Systems Corporation provides Services Oriented Storage Solutions that enable heterogeneous storage to be dynamically provisioned according to business needs and centrally managed via industry-leading Hitachi storage virtualization software. As an integral part of the Hitachi Storage Solutions Group, Hitachi Data Systems delivers storage infrastructure platforms, storage management software, and storage consulting services through direct and indirect channels in over 170 countries and regions. Its customers include nearly 60-percent of Fortune 100 companies. For more information, visit the company's Web site at http://www.hds.com.

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

About Storage
TechTarget's Storage provides information technology (IT) executives, managers, and staff with in-depth analysis and forward-looking guidance on managing, storing, networking, and safeguarding the data at the core of large organizations. TechTarget distributes the magazine to a controlled, qualified circulation of 50,000 storage-focused IT professionals. Storage has received numerous awards, including the ASBPE Awards for Editorial Excellence and the Folio: Show "Ozzie" and "Eddie" Awards. In addition, the editorial staff of Storage has been named a finalist for the prestigious Jesse H. Neal Awards for Excellence in Business Journalism.

About SearchStorage.com
TechTarget's SearchStorage.com is a leading online destination for IT professionals charged with purchasing, implementing, and managing storage systems at the core of large- and medium-sized businesses. More than 600,000 storage-focused IT executives, managers, and staff rely on SearchStorage.com for the information they need to do their jobs. SearchStorage.com content includes original editorial features, news, expert storage advice, Webcasts, and white papers. More information can be found at www.SearchStorage.com.

Press Contact:
Hitachi Data Systems
Mary Ann Gallo
(408) 970-4836
mary.ann@hds.com

Investor Relations Contact:
Hitachi Data Systems
Laurie Spindler
(408) 970-7097
laurie.spindler@hds.com

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