SANTA CLARA, Calif.—August 28, 2006 —Hitachi Data Systems Corporation, the leading provider of Services Oriented Storage Solutions™ solutions and a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT), today announced the appointment of Brenda Peffer as vice president of Global Marketing. Peffer joins Hitachi Data Systems from HP where she served nine years. At HP, Peffer held several Director of Marketing roles with responsibility for driving revenue growth for HP's Enterprise Software, Hardware and Services.
In this position, Peffer will lead a team responsible for Hitachi Data Systems' voice to the market. She will also assume responsibility for all field marketing around the globe, ensuring Hitachi Data Systems' sales and channel teams can continue to drive the strong growth and results that has come to be expected.
"Brenda's proven track record and strong balance of channel and marketing skills are the right mix required to help continue on our pattern of upward momentum; as well as solidify the company's brand stewardship as an industry-leading global provider of storage management solutions," said Scott Genereux, executive vice president and general manager of Worldwide Sales, Marketing, and Support.
During her tenure at HP, Peffer had responsibility for marketing activities for the company's full line of software, storage, servers, support, outsourcing, and consulting and integration services. Prior to joining HP, she held similar roles for more than 12 years at Apple Computer.
This announcement comes at a time when Hitachi Data Systems is experiencing very strong growth, fueled by sales of solutions based on the company's revolutionary intelligent virtual storage controllers, the Hitachi Universal Storage Platform and Hitachi Network Storage Controller, rapidly growing HiCommand® storage management software suite, and newly strengthened midrange offerings. This pattern of distinction is demonstrated in recent industry-accolades, including the Hitachi Universal Storage Platform winning its second consecutive Most Valuable Player Award and the Most Exciting New Product Award from InfoStor/Association of Storage Networking Professionals, and the Quality Award from Storage magazine.
Hitachi Data Systems leverages global R&D resources to develop storage solutions built on industry-leading technology with the performance, availability and scalability to maximize customers' ROI and minimize their risk. By focusing on the customer's perspective as we apply the best hardware, software, and services from Hitachi and our partners, we uniquely satisfy our customers' business needs.
With approximately 2,900 employees, Hitachi Data Systems conducts business through direct and indirect channels in the public, government and private sectors in over 170 countries and regions. Its customers include more than 50 percent of Fortune 100 companies. For more information, please visit our Web site at http://www.hds.com.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 356,000 employees worldwide. Fiscal 2005 (ended March 31, 2006) consolidated sales totaled 9,464 billion yen ($80.9 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.
Hitachi Data Systems
Mary Ann Gallo
(408) 970-4836
mary.ann@hds.com
Blanc and Otus
Kristin Reeves
(415) 856-5145
kreeves@blandcandotus.com
© 2006, Hitachi Data Systems Corporation. Hitachi Data Systems is registered with the U.S. Patent and Trademark Office as a trademark and service mark of Hitachi, Ltd. Services Oriented Storage Solutions is a trademark of Hitachi Data Systems Corporation. All other trade names, trademarks, and service marks used herein are the rightful property of their respective owners.
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