Company Launches First-Ever Channel-Only Storage Solutions
Targeting Fast-Growing Windows-based SMB Markets with SAN Starter
Solutions Based on New Thunder 9520V Workgroup Modular Storage
Lehman Brothers T4 2004 Technology & Telecom Trends Conference, San Francisco, CA - December 8, 2004 - Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT), today announced major moves that will enable its rapid expansion into the global SMB markets. These moves, backed by a significant investment by Hitachi, Ltd. in China, and other key Asian and Eastern European markets, include channel-optimized starter solutions for SAN-based consolidation and data backup built on the new Hitachi Thunder 9520V™ Workgroup Modular Storage system. The offerings, which will focus on the Microsoft Windows 2003 Server platform market, are the first-ever Channel-only storage solutions from the company, which will be sold by Hitachi TrueNorth™ Channel partners around the globe—including computer giants Lenovo and Acer in Asia and Gateway in the Americas; and channel partners MAXDATA in Europe, and Bell Microproducts in North America.
"Today's announcement signifies a strategic expansion of our addressable market, enabling us, together with our Channel partners across the globe, to bring powerful, reliable, and proven Hitachi technology to a whole new set of customers, " said Shinjiro Iwata, CEO, Hitachi Data Systems. "Channel partners can use our new SMB offerings as the foundation to which they add their own services and vertical market expertise, to provide custom solutions for their clients. This offering is one of the first results of increased investment and focus on the Channel by our new Global Channels organization led by Scott Genereux."
The Thunder 9520V brings the Hitachi tradition of high-performance, high-availability storage systems to the unique needs of the SMB marketplace. The Thunder 9520V delivers 4.2 GigaBytes per second of cached bandwidth—six times that of the nearest ATA based comparative product—and superior connectivity, data availability, and reliability. It also enjoys the same enhanced SATA Data Protection that characterizes the SATA Intermix Option in the high-end of the Thunder 9500™ V Series line. The Thunder 9520V also supports Hi-Track® 24/7 "call home" technology to help diagnose and resolve issues before they become problems, plus fully redundant components that can be replaced without downtime.
"With the announcement of the Thunder 9520V we are making Hitachi's legendary technological prowess—usually enjoyed by the world's largest financial institutions, telecommunications giants and airlines—accessible to small and medium businesses," said Scott Genereux, Senior Vice President, Global Marketing and Global Channels, Hitachi Data Systems. "Now these companies can immediately benefit from our Services Oriented Storage Solutions™ approach to solutions, enabling the deployment of storage according to a business application's performance, availability, and cost requirements - while at the same time providing potential huge cost savings."
"Customers in smaller businesses are facing many of the same problems as the big enterprises—complex environments, high people costs due to fragmented management tools, valuable data that is poorly protected, growth that is difficult to accommodate, less than optimal performance, and solutions that are expensive and difficult to implement," said Hu Yoshida, CTO, Hitachi Data Systems. "Until today, these companies had to settle for marginal storage products with questionable reliability. The Thunder 9520V enables our Channel partners to deliver a simple, reliable, easy to install and cost effective solution that addresses problems SMBs have to tackle with limited resources."
Many customers in the SMB market are still using server internal or direct attached storage. As businesses grow, these approaches quickly become difficult to scale and manage, leading to inefficient utilization, unacceptable application quality of service, and increased costs. To help SMB customers overcome these issues, Hitachi Data Systems is offering SAN Starter Solutions including pre-configured storage systems and components from leading SAN infrastructure companies:
With these Starter Solutions, Channel partners will be able to help their customers consolidate storage onto a Thunder 9520V system and quickly and easily build and deploy their first SAN.
"While SAN deployments in small and medium enterprises are relatively rare today, they are set to undergo significant growth," said John McArthur, Group Vice President and General Manager, IDC. "Easy to deploy SAN starter solutions, such as those available from Hitachi Data Systems and its partners, reduce the complexity and simplify the purchasing decision for the first-time SAN buyer."
The Thunder 9520 V supports all the management tools and software options that are available on the Thunder 9500 V Series, such as Hitachi Resource Manager™ utility package which is included with the unit, and the optional Hitachi ShadowImage™ In-System Replication, Copy-on-Write software (formerly QuickShadow), and Cross-System Copy (formerly HiCopy). In heterogeneous environments, the Hitachi HiCommand® Storage Area Management Suite provides sophisticated management through optional application and business modules.
The Thunder 9520V also supports storage technologies in the Windows Server 2003 platform, including Volume Shadow Copy Service (VSS). Additionally, the 9520V will support open connectivity to Microsoft Windows Storage Server 2003-based NAS gateways to enable file services supported by Hitachi storage.
"Hitachi's Thunder 9520V system takes advantage of storage technologies in the Windows Server 2003 platform to provide businesses of all sizes with simplified storage management and dependable data protection for Windows applications such as Microsoft Exchange at a lower total cost of ownership," said Rahul Auradkar, director, Windows Server Division. "Microsoft is pleased to be working with Hitachi Data Systems to further enable the availability of Windows-based storage solutions, allowing resellers and solutions providers to spend more time on expanding their customer relationships by focusing on integration and selling services instead of being bogged down by installing multiple pieces of equipment."
"Hitachi Data Systems has shown unique insight into the needs of its partners and supports us in successfully delivering on users' storage management needs," said Mark Teter, CTO of Advanced Systems Group, a Denver-based solutions provider. "We know our SMB customers' needs will continue to evolve, grow and expand. The Thunder 9520V solution will help carry them into the future, and help us maintain the high levels of satisfaction our customers are used to."
Larger enterprise customers can integrate Thunder 9520V systems in tiered storage deployments with the Hitachi TagmaStore™ Universal Storage Platform, leveraging the Universal Volume Manager and the Hitachi Data Retention Utility for Data Lifecycle Management and regulatory compliance applications. As such, the Thunder 9520V forms a seamless Virtual Continuum with the rest of the Hitachi Data Systems product line.
Data Mobility Group
"A combination of high-value feature-sets commonly found on larger,
production data center class arrays combine to make the Thunder 9520V a
very unique offering within the spectrum of low-end, SMB-targeted disk
arrays that also includes the Dell/EMC AX series and the HP MSA
series," said John Webster, Sr. Analyst and Founder, Data Mobility
Group.
Enterprise Strategy Group
ESG believes that the Thunder 9520V is important part of the Hitachi
Data Systems growth strategy allowing them to gain market share in the
SMB market, the fast growing area for network storage that no single
vendor can claim victory in yet. HDS was smart to develop a storage
system tuned for this market. In fact, the Thunder 9520V, designed to
meet the demands of the channel as well as the SMB end user community
it serves, combined with the HDS track record for excellent customer
satisfaction, has all the right elements to succeed in a big way.
Evaluator Group
"The Thunder 9520V is unique in the SMB array marketplace in that it
provides a number of high-end features that customers can leverage to
competitive advantage, yet is competitively priced for this market,"
Said Greg Schulz, Sr. Analyst, Evaluator Group. "It is easy to use, has
a low Mean Time To Install (MTTI), and is also easy to buy, which are
key criteria in an SMB or distributed enterprise environment. This is
quite important as the SMBs are under increasing pressure to improve
their SLAs, which brings even more focus on price/performance without
sacrificing performance, capacity, ease of management, or availability."
Acer
"Acer's primary objective is to provide value to our customers by
delivering dependable, easy-to-use, Standards-Based, Open Architecture
products and services that meet their specific needs," said Bert Noah,
Co-Head of Enterprise Products Line, Acer Inc. "By integrating Hitachi
Data Systems' 9520V Workgroup Modular Storage system with our entire
range of Servers & Storage devices such as tape, our channel
partners are able to provide SMB/SME customers a quick and
easy-to-manage Network Storage solution based on our product range,
which meets their requirements that are being driven by today's
tremendous data growth and providing them the growth potential that
they typically need."
Advanced Systems Group
"Hitachi Data Systems has shown unique insight into the needs of its
partners and supports us in successfully delivering on users' storage
management needs," said Mark Teter, CTO of Advanced Systems Group, a
Denver-based solutions provider. "We know our SMB customers' needs will
continue to evolve, grow and expand. The Thunder 9520V solution will
help carry them into the future, and help us maintain the high levels
of satisfaction our customers are used to."
Gateway
"The Thunder 9520V offering will create new strategic opportunities for
Gateway with both our existing and prospective customers," said Tim
Diefenthaler, Senior Director, Server, Storage and Networking Product
Planning, Gateway. "Partnering with Hitachi Data Systems enables us to
provide a wider range of robust and reliable storage solutions for our
customers. With the Thunder 9520V, we can continue to help our
customers simplify their environment, protect and optimize their
information infrastructures, reduce total cost of ownership, and
realize a rapid return on their investments."
Lenovo
"As the only co-branded partner of the Hitachi Thunder 9520V Workgroup
Modular Storage system in China, we are seeing a great deal of early
traction," said Liang Jun, GM Server & Storage Business Division of
Lenovo. "The very strong price/performance and feature rich software
options make the Thunder 9520V an ideal product to complement our
strength in the middle and low-end server market. Therefore it is
ideally suited to address the challenges Lenovo's customers face."
Brocade
"Brocade is very pleased to support Hitachi Data Systems' entry into
the SMB market with the 8-port SAN switch that has re-calibrated
industry expectations for affordable access to storage networking,
ease-of-use, scalability, and long-term investment protection," said
Tom Buiocchi, vice president of worldwide marketing at Brocade
Communications Systems, Inc. "When included with the Hitachi Thunder
9520V, the Brocade SilkWorm 3252 SAN switch provides an EZ-Setup
Wizard, integrated online training, GUI-based Web Tools and
interoperability with the tens of thousands of Brocade SANs installed
today."
Emulex
"Our customers need a product like the Thunder 9520V to address the
ever-increasing demand for additional storage capacity and to combat
the high costs of managing isolated pools of storage, and the cost of
downtime. The unmatched scalability and manageability of this product
will enable our organizations to greatly reduce overall network
expenses."
McDATA
"McDATA's Sphereon™ 4500 Fabric Switch delivers leading-edge ease of
installation and ease of use features with industry proven reliability,
availability and manageability for SMBs while enabling investment
protection through FlexPort Technology providing cost effective
scalability and on-demand connectivity from 8- to 24-ports as customers
purchase only the ports they need," said Peter Dougherty, vice
president, switch platforms, McDATA. "By qualifying interoperability
with the Hitachi Thunder 9520V we are able to offer smaller
organizations true enterprise class functionality, while at the same
time making SAN deployments affordable and simple to deploy and manage."
Hitachi Data Systems leverages global R&D resources to develop storage solutions built on industry-leading technology with the performance, availability and scalability to maximize customers' ROI and minimize their risk. By focusing on the customer's perspective as we apply the best hardware, software, and services from Hitachi and our partners, we uniquely satisfy our customers' business needs.
With 2,900 employees, Hitachi Data Systems conducts business through direct and indirect channels in the public, government and private sectors in over 170 countries and regions. Its customers include more than 50 percent of FORTUNE 100 companies. For more information, please visit our Web site at www.hds.com.
Hitachi, Ltd. (NYSE: HIT), headquartered in Tokyo, Japan, is a leading global electronics company, with approximately 326,000 employees worldwide. Fiscal 2003 (ended March 31, 2004) consolidated sales totaled 8,632.4 billion yen ($81.4 billion). The company offers a wide range of systems, products and services in market sectors, including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's Web site at www.hitachi.com.
© 2004, Hitachi Data Systems Corporation. Hitachi Data Systems is registered with the U.S. Patent and Trademark Office as a trademark and service mark of Hitachi, Ltd. HiCommand is a registered trademark of Hitachi, Ltd. Hi-Track is a registered trademark, and Services Oriented Storage Solutions, Thunder 9500, Thunder 9520V,TagmaStore, Resource Manager, ShadowImage, TrueNorth, and Virtual Continuum are trademarks of Hitachi Data Systems. All other trade names, trademarks, and service marks used herein are the rightful property of their respective owners.
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