Corporate Press Releases - Hitachi Data Systems

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Hitachi Data Systems Demonstrates Commitment to Channel with Executive Appointment to Head New Division

Scott Genereux to Lead Newly Formed Global Channels and Marketing Division

SANTA CLARA, CALIF. AUGUST 17, 2004 —Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT), today announced the creation of the new Global Channels and Marketing division, to be led by Scott Genereux, who has been newly promoted to senior vice president from his former role as vice president of Global Marketing. In his new position, Mr. Genereux will sit on the HDS executive committee, representing the company's channel interest at the highest internal level, and report directly to Dave Roberson, president and chief operating officer. Mr. Genereux will retain his leadership position of the Global Marketing team, leveraging its extensive resources to the benefit of the company's channel partners.

"Channels have become an increasingly important part of our business. Over the past few years we have made major investments to meet the unique needs of our partners and support them in successfully delivering on their customers' storage management needs," said Dave Roberson. "Our company mission is to Partner Beyond Technology and today we have raised the stakes of our commitment to this mission by forming the new division. We have aggressive goals to meet, and our new internal organization under Scott Genereux's experienced leadership is what we need to do the job right."

A 15-year HDS veteran, Scott Genereux came on board the company as a systems engineer and was quickly promoted through the ranks for outstanding performance, holding a series of positions with increasing responsibility in product management, sales management, and operations. More recently, Mr. Genereux served as vice president U.S. Sales, Service, and Support, and his success in growing sales revenues by over 20 percent lead to his promotion to his most recent post as vice president of Global Marketing, Channels and Business Development.

"I firmly believe that these changes will make HDS more responsive to our customers and partners, more flexible in the way we support our field teams, and better aligned to make the best possible use of our resources worldwide," commented Mr. Genereux. "I am excited to have the opportunity to ensure that our momentum continues, and to help the company maintain the high level of recognition and visibility it has within the marketplace."

For more information about Hitachi Data Systems' award-winning channel partner program, please visit: http://www.hds.com/partners/channel_partner_program/.

About Hitachi Data Systems
Hitachi Data Systems leverages global R & D resources to develop storage solutions built on industry-leading technology with the performance, availability and scalability to maximize customers' ROI and minimize their risk. By focusing on the customer's perspective as we apply the best hardware, software, and services from Hitachi and our partners, we uniquely satisfy our customers' business needs.

With 2,800 employees, Hitachi Data Systems conducts business through direct and indirect channels in the public, government and private sectors in over 170 countries and regions. Its customers include more than 50 percent of Fortune 100 companies. For more information, please visit our Web site at www.hds.com.

About Hitachi, Ltd.
Hitachi, Ltd. (NYSE: HIT), headquartered in Tokyo, Japan, is a leading global electronics company, with approximately 326,000 employees worldwide. Fiscal 2003 (ended March 31, 2004) consolidated sales totaled 8,632.4 billion yen ($81.4 billion). The company offers a wide range of systems, products and services in market sectors, including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's Web site at http://www.hitachi.com.

Contacts:

Tony Hynes, Hitachi Data Systems, (408) 970-4836, tony.hynes@hds.com

Keely Wachs, Blanc and Otus Public Relations, (415) 856-5154, kwachs@blancandotus.com

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