Dubai Internet City chosen as Headquarters for regional operations
Dubai, May 23rd 2004—Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd and the world's leading enterprise storage provider, today announced that it is to open its first Middle East regional office in Dubai, UAE. Recognizing the area's growth and potential, Hitachi Data Systems will set up its regional headquarters in Dubai Internet City, the Middle East's regional business hub, in order to support and develop its Middle East operations.
”DIC provides us with a gateway to the rest of the region,” said Brian Moroney, general manager, Hitachi Data Systems MEMA (Middle East, Mediterranean, Africa). ”With this new move, we can communicate directly with our channel partners and resellers and gain efficiencies from local contacts and support. As we expand, we will be able to monitor feedback and market changes directly and respond on the spot.”
The new office will provide enhanced resources to support the company's customers across the Middle East region and its partners STME, Sun Microsystems, and Naizak. It will also enable Hitachi Data Systems to gain first-hand knowledge of the market and expand operations through localized strategic marketing initiatives.
"We are pleased to welcome Hitachi Data Systems into the the DIC community. The company adds significant weight to our portfolio of leading organisations in the industry," said Dr. Omar Bin Sulaiman, CEO of Dubai Internet City. "Within Middle East industries across the board, storage is a key element of business development and growth. DIC provides a strategic base for Hitachi, from which they can tap into the growing market, as well as gain access to a rich technology platform and business support."
Hitachi's range of products cater to businesses of all sizes and budgets. Storage needs in the Middle East are growing as the economy continues to provide an atmosphere where companies are flourishing. Hitachi Data Systems' presence at Storage World Middle East provides a platform from which Hitachi's Thunder and Lightning product families are introduced into the market for the first time.
"Working with our partners Naizak, Sun Microsystems and STME, Hitachi Data Systems has ensured itself a solid foundation from which to expand. Clearly, there is a very real need in the region today for advanced enterprise storage systems as well as strong demand for modular storage solutions and archival management systems in the business market," said Brian Moroney. "Storage solution users have until now not been offered a choice and range of products, such as those available from Hitachi Data Systems. We believe that we have the products, solutions and service capabilities to meet that market demand.”
About Hitachi Data Systems
Hitachi Data Systems leverages global R&D resources to develop storage solutions built on industry-leading technology with the performance, availability and scalability to maximize customers' ROI and minimize their risk. By focusing on the customer's perspective as we apply the best hardware, software, and services from Hitachi and our partners, we uniquely satisfy our customers' business needs.
With 2,700 employees, Hitachi Data Systems conducts business through direct and indirect channels in the public, government and private sectors in over 170 countries and regions. Its customers include more than 50 percent of Fortune 100 companies. For more information, please visit our Web site at www.hds.com.
About Hitachi, Ltd.
Hitachi, Ltd. (NYSE: HIT), headquartered in Tokyo, Japan, is a leading global electronics company, with approximately 326,000 employees worldwide. Fiscal 2003 (ended March 31, 2004) consolidated sales totaled 8,632.4 billion yen ($81.4 billion). The company offers a wide range of systems, products and services in market sectors, including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's Web site at http://www.hitachi.com.
Contacts:
Shirley Virando, Hitachi Data Systems, +44 (0) 1753 618682, shirley.virando@hds.com
Mai Abaza, Spot On Public Relations, + 9714 (04) 3491686, Maia@spotonpr.com
© 2003, Hitachi Data Systems Corporation. Hitachi Data Systems is registered with the U.S. Patent and Trademark Office as a trademark and service mark of Hitachi, Ltd. All other trade names, trademarks, and service marks used herein are the rightful property of their respective owners.
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